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Conference
Where is Science Dissemination Going?
Straddling Journalism and Public Relations
Manuela Arata, Massimiano Bucchi, Sylvie Coyaud, Tim Radford
Nowadays, almost 2/3 of press agency releases on scientific topics are based on news given by press offices. The development of public relations activities and the search for media visibility by research institutions are only two of the most important factors that have led to a change in the panorama of scientific public communication, thus influencing its field of research as well.
In the US, the number of people working in public relations is now far greater than the number of journalists; the Internet has now revolutionised both the chronological sequence and the solidity of those "filters" that formerly marked the milestones in the dissemination of results from the researcher to the wider public.
We need to look at these profound changes and at their mutual interactions in order to understand the role played by communication in modern science.
from 15 years old
Palazzo Ducale, Sala del Minor Consiglio
P.zza Matteotti
Scheduled 28.10 11:30-13:30
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